Why training is so vital in business today . . .
With such a volatile business environment, you need trained and motivated people in order to survive. The problem lies in that, when it comes to budget cuts, too many companies are cutting training from their budget. That is the worst thing you can do. Training should fit hand-in-hand with your strategic plan. In fact, if the goal-setting is done correctly and stretches corporate performance to new heights, it should be next to impossible to meet the new objectives without upgrading the skills, knowledge, and abilities of your employees. Training should be designed to help employees develop both technical skills as well as interpersonal skills such as team building, effective communication, conflict resolution, and quality management.
Companies today need employees who are empowered with knowledge in order to stimulate growth and seek out new solutions to current issues. For companies to survive and prosper in the market of (exponential) change today, you need to be more flexible, faster-moving, and faster-learning than ever before. Your ability to do this rests upon the abilities of your employees to have these characteristics, hence the value of training. Those who can get the products and knowledge to market faster to fulfill the needs of their customers will win over their competition and gain market share.
Following are several advantages of having a robust training program:
- Higher retention. When people know that a company believes in their personal growth, they are likely to stay with that company for a longer period of time. Employees peak in this type of culture; they are more productive, enthusiastic, and motivated.
- New Hire Orientation. Solid new-hire orientations better prepare new hires for their positions and better educates them on the features and benefits of the products and services you offer.
- Training. On-going, regular training helps with succession planning and developing promotable associates, keeps your associates ahead of the curve on new technologies and retains great employees by providing them with an opportunity to learn in their positions.
- Product Turnover & Technology. Extended product lines and stiff competition make it imperative that salespeople know as much as possible about the products they sell and what their competition is doing.
- Brand Recognition. In today’s market, your company must differentiate itself from the competition. Brand recognition makes your company stand out. If you want to stand out, invest in your people. This investment, in the form of training, enhances the sales forces’ performance and motivation. It can separate you from your competition.
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